Should You Have a Business Blog?
Friday, July 11th, 2008
Weblogs, or blogs as they are affectionately known, are not just on-line journals for moms and dads to spread the word of their families. Much like The Office Gal blog, many blogs today have become references or informational portals for people to find out about the latest in business. A blog definitely opens you up to a larger world then just your backyard.
Starting a business blog is not a difficult process. As a business you have something to say, so share it! Capture the opportunity that you have by blogging. Blogs are also inexpensive. Start a free blog with a service such as WordPress. Once your have gained some exposure and feel the need to expand, your free service will give you options of several different packages to purchase.
So what are the BIG positives for your business? Well, I have expanded on them below, but quickly: potential sales, potential work, communicating, and networking.
Communications and networking. Like I said earlier, you own a business, so you have something to share. Blogs are a great tool to talk about your industry by discussing new techniques in your field or giving your opinions on industry standard. With your first post, you have opened yourself up to a vast group of new people. Others in your field will be drawn into discussions with you – sharing, offering advice, and giving you feedback.
One you have opened up the lines of communication, you have started networking. Reaching partners and possible expansion financing.
Potential customers or clients. As your business opens up to your industry, you have also opened up to potential new customers and clients. With your blog you have become global. Now your blog has become an effective advertising tool. Promote new products and services by one simple post. Talk about what is happening within your company. Share how your company supports the community. Knowing something a bit more personal about your company will help a new customer or client say “Yes” to your business.
Do you have some suggestions for starting a business blog? Leave a comment or let us know!
This is an original The Office Gal post.